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Monday, September 6. 2010
By Rana Moussaoui – ZAHLE, Lebanon
In the heart of the Bekaa Valley, a few miles from a temple dedicated to Bacchus, the Roman god of wine, Lebanon's vineyards are in full bloom as the country edges into the global wine market.
"After European wine and new world wine, the wine of the so-called old world is emerging" as a market favourite, explains Ramzi Ghosn of the Massaya winery.
"And Lebanon, with its culinary and viniculture traditions, is playing an avant-garde role in the region."
Along with his brother, Ghosn is leading a new wave of Lebanese wines, using French grape varieties Merlot, Cabernet-Sauvignon, Syrah and Chardonnay, into the global market.
From a mere five wineries in 1998, he says, the tiny Mediterranean country now boasts more than 30 labels.
Most of them are small or medium-sized establishments banking on quality to set them apart, and some have already landed awards in international fairs and are now featured on the wine lists of Paris and London.
"Lebanese wine is in fashion," Frederic Bernard, CEO of French trading company Bordeaux Tradition, told AFP.
"Lebanese wines are less standardised than those of the new world," Bernard added, referring to wines produced outside Europe in countries such as the United States, Chile and Argentina.
"There is real variety in local wines."
Continue reading "Bacchus inspires new wine-makers in Lebanon"
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